BASF Crop Marketing Specialist Watermelon/Melon- California or Florida in Acampo, California
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Crop Marketing Specialist (1805612) – Florida or California
Where the Chemistry Happens…
We are seeking a professional like you to translate the crop long term strategy into a Crop marketing plan to achieve the projected sales and profitability in the selected countries/regions. In this role, you will ensure in-depth understanding of the end-customer needs and market trends in the crop served and development of strong value propositions for the segments selected. You will collaborate with the regional M&S teams to implement best in class marketing practices that support our customers. Additionally, you will manage and support key marketing processes within the crop tactical team: marketing planning, lifecycle management, pricing, budgeting, etc.
Formula for Success: You Will…
Create and drive the implementation of the yearly 3-year marketing plan , closely collaborating with the local teams to transform the marketing plan into an annual marketing and sales action plan covering the “5 P’s” (Product/price/promotion/Placement/People)
Propose the marketing budget , together with the Head of the Crop Group. Manage the budget considering the changing economic & commercial context and evolving requirements or guidelines;
Ensure the voice of customer is heard: In collaboration with M&CI and the local teams, create proper understanding of the needs of all stakeholders and their impact within the complete value chain
Develop market intelligence for the crop, including market sizing and trends, signaling opportunities and customer needs through analysis and research;
In collaboration with the Global product specialist, manage the entire crop assortment to be aligned with the long-term strategy while assuring portfolio optimization
Propose a compelling value proposition (eg: Introduction/repositioning/exclusivities/long term agreement) for all varieties, collaborating with the local teams to maximize the profitability of the entire assortment
Launch new crop concepts, defining for each concept the best project team and assigning roles and responsibilities to achieve the desired outcome.
Develop the crop branding strategy and communication objectives, collaborating closely with the communications team to ensure proper implementation at regional level.
Has minimum of 5 years of experience in marketing: understanding of key marketing processes; experience with market research and creating market intelligence; project/product management experience; experience in Business development.
Has keen interest in agriculture and global marketing
Possesses a high level of knowledge of ICT tools, specifically MS Office suite.
Orientation toward both top and bottom line;
Ability to think out of the box;
A strategic mindset combined with execution skills;
Exceptional networking and influencing skills.
Passion for travelling and collaborating with different cultures/personalities. Travel required around 30%
Bachelor's Degree Required
Create Your Own Chemistry: What We Offer You
Adding value to our customers begins with adding value to you. you@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you—the whole you—in all stages of your life and career. With you@BASF, you create your own chemistry.
The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.
BASF provides interesting and challenging learning and development opportunities to help you make the most of your talents and your job.
For further information on Agricultural Products with BASF, please select: BASF: Create Chemistry with the Agricultural Products Division
Job: SALE - Sales
Organization: G-APV/SN-Vegetable Seeds Sales-63022583
Title: Crop Marketing Specialist Watermelon/Melon- California or Florida
Requisition ID: 1805612