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BASF CRM Manager in Beachwood, Ohio

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law.

At BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world’s leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation.

We provide a challenging and rewarding work environment with a strong emphasis on process safety, as well as the safety of our employees and the communities we operate in, and are always working to form the best team—especially from within, through an emphasis on lifelong learning and development.

And we are constantly striving to become an even better place to work. BASF has been recognized by Forbes Magazine as one of America’s Best Employers in 2017. Come join us on our journey to create solutions for a sustainable future!

CRM Manager (1904222) – Beachwood, OH

Where the Chemistry Happens

The CRM Manager/Lead is responsible for managing the Customer Relationship Management System (i.e., related data and integration with other systems as well as performing development and testing of other digital tools. The ideal candidate will have a deep knowledge of CRM administration (accounts, contacts, leads, opportunities, reporting, etc.) and a passion for using digital tools to optimize the customer experience and drive business results; as well as a strong understanding of the sales and planning processes.

Formula for Success

  • Candidates require previous recent experience as an administrator of a CRM solution/platform (at least 3 years) and have a deep understanding of SalesForce (preferable)

  • Successful candidates will have deep experience in Business Administration, Marketing or other related fields supported by formal education

  • Candidates will need to be able to display mid-career acumen with respect to marketing or sales administration processes

  • Strong written and oral communication skills

  • Solid business acumen and problem-solving skills and detail-oriented with strong project management skills

  • Strong focus on teamwork and ability to manage relationships across multiple departments

Primary Responsibilities

  • Lead implementation, utilization and further development of CRM across all customer facing functions in Admixture Systems in the US and Canada.

  • Coordinate the efforts of Sales, Marketing, Customer Service, Technical Service, Field Service, Operations and Communications for a successful program launch, adoption, use and extension.

  • Work with key project team members to drive program’s strategy for positioning, communications, training, application, acceptance, utilization, analysis and reporting.

  • Understand and document business user requirements for CRM, Learning Management Software, Mobile Apps and other digital tools.

  • Perform all administrative functions for CRM system and other digital applications including adding/removing users, changing security, monitoring data feeds, updating data values, adjusting workflows, creating new reports/dashboards, etc.

  • Provide end user support by troubleshooting data and system issues and escalating to IT as required.

  • Conduct system training and ensure user adherence to defined processes.

  • Run monthly reports for CRM system and other platforms and provide report to the leadership team.

  • Act as central point of contact for all change requests and system alterations. Work with Sales, Marketing and IT leadership to assess, prioritize and implement as need.

  • Monitor and optimize user adoption to achieve business objectives.

  • Evaluate CRM data quality and work with users on related corrections.

  • Develop and execute test plan of new CRM releases/features. Communicate and train existing users on new features.

  • Lead the CRM Project Management Teams in identifying and pursuing opportunities for further utilization, development and expansion of the program

  • Lead next wave of Customer Engagement and Outreach utilizing latest digital technologies

  • Stay informed on digital trends and determine applicability to BASF Master Builders Solutions.

  • Act as responsible for the Key Customer-Contact Engagement Strategy, and lead its development, communication and implementation.

Create Your Own Chemistry: What We Offer You

Adding value to our customers begins with adding value to you. You@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you—the whole you—in all stages of your life and career. With you@BASF, you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.

BASF provides interesting and challenging learning and development opportunities to help you make the most of your talents and your job.

Job: GEMA - General Management

Organization: N-EBN/A-Construction Chemicals North America-63023728

Title: CRM Manager

Location: OH-Beachwood

Requisition ID: 1904222