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BASF Brand Manager – Fungicides Pulse & Cereal in Calgary, Alberta

The Brand Manager – Fungicides Pulse & Cereal is responsible for the Fungicide brand strategy as it relates to the overall crop (Pulse & Cereal) solution campaign, ensuring the annual product-on-ground (POG) budget/s are achieved as well as managing the associated advertising, sales and promotion (ASP) budget.

  • Lead the development of the Fungicide indication as part of the overall Pulse &

Cereal crop solutions by working closely with Pulse & Cereal Market Manager,

Technical Service, Sales, and Customer Service Team (CST) to implement an

effective campaign for growers, retailers, and retail agronomists

  • Develop annual Pulse & Cereal Fungicide Strategy, linked to annual overall Pulse

& Cereal crop solution plan, based on confirmed grower needs/trends utilizing

advice, services and products to achieve an annual POG budget while effectively

directing an annual associated ASP budget for content creation

  • Support the Senior Brand Manager – Fungicides in managing the profitability of

the Pulse & Cereal Fungicide portfolio through market mix, lifecycle

management, competitive insights, and accurate financial planning that drives

10Y planning and resources

  • Brand champion for Pulse & Cereal Fungicides, ensuring a consistent brand

positioning across the crop by working with other Crop Managers and Pulse &

Cereal Market Manager.

  • Align Fungicide brands to the overall crop solution campaign with the overall go-

to-market strategy of BASF Canada, be involved with the product launch

excellence (PLE) process at submission on assigned brands, and work closely

with the Senior Brand Manager – Fungicides to set annual financial and accrual

budgets as well as long-term forecasts

  • Participate the coordination, communication and integration of the Pulse &

Cereal Crop Solution campaign internally with Sales, CST and Marketing as well

as externally with Channel partners as assigned

  • Work closely with Pulse & Cereal Market Manager and CST team to support the

annual financial and accrual budget development as well as providing input into

long-term forecasting and planning

  • Provide support to market program development and participate on Head Office

account customer strategies. Interaction with regional marketing to generate

support and provide project justification as appropriate to meet long range market

objectives and support current and future product offers

  • BSc in Business/Marketing or Agriculture

  • Minimum 5 years in sales and / or a marketing-support role, preferably within the agricultural industry

  • Sound understanding of marketing, sales and customer relationship management

  • An understanding of growers, distributors and agronomy for the crop protection industry

  • Must possess strong analytical and critical thinking skills as well as a proven record of achieving goals

  • Strong interpersonal skills including listening, presenting, writing, team work and the ability to lead a team

  • Proficient with Microsoft Office

  • Ability to travel across Canada

Job: MARK - Marketing

Organization: N-APN/MK-Agricultural Solutions Canada-60000957

Title: Brand Manager – Fungicides Pulse & Cereal

Location: CAN-AB-Calgary

Requisition ID: 1900902

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