BASF Veterans Jobs

Job Information

BASF Intellectual Property & Stewardship Brand Manager in Calgary, Alberta


At BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world’s leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation. We achieve this through our commitment to continuous improvement and operational excellence, which gives us the opportunity to set and deliver on ambitious, long-term goals.

We provide a challenging and rewarding work environment with a strong emphasis on process safety, as well as the safety of our employees and the communities we operate in and are always working to form the best team—especially from within, through an emphasis on lifelong learning and development. This allows for our employees to innovate and generate new ideas, put them into action, and gain insights from them to further advance our collective expertise.

And we are constantly striving to become an even better place to work. BASF has been recognized by Forbes Magazine as one of America’s Best Employers in 2017. We strongly support the spirit of collaboration through effectively involving team members and colleagues from other relevant units when developing and executing strategies and projects. Come join us on our journey to create solutions for a sustainable future!

Intellectual Property & Stewardship Brand Manager - (1900919)

Where the Chemistry Happens

The primary focus in this position will be to support intellectual property (IP) management for InVigor canola and the Clearfield business. This will involve working with the IP manager to develop the new platform and implement the new process with stakeholders. The role will involve establishing a working relationship with seed partners, managing the IP process, support and implement auditing and enforcement, develop brand plan strategies by crop and support the overall crop Solution development. The position will require an ability to influence and interact with internal / external partners, the Marketing, Customer Solutions, Sales, and Legal groups as well as BASF Strategic Agency Partners.

  • Develop & execute annual campaign plans that support IP management and

stewardship for InVigor canola, Clearfield lentils and Clearfield wheat to

contribute to relevant Crop Solution Plans

  • Manage seed partner relationships to ensure alignment on seed variety LCM

and new distribution model to support sales and promotion activities and the

IP management process; Negotiate new agreements with new lentil seed

partners and breeding partner

  • Manage data program management for the Liberty link soybean platform for

Pride seeds and Winfield

  • Work with IP Management team/recon team to ensure system alignment across the 2 HT platforms to support ongoing data management, continuity of care regarding auditing / enforcement and proper data reconciliation

  • Manage Intellectual Property management process – maintenance of

agreements and process at the seed partner, channel and grower level.

  • Oversee the continued implementation of the Evergreen Clearfield

commitment process with sales staff, retails, seed growers/seed partners

seed labs and coordinate with IP Manager to implement auditing and

enforcement process

  • Develop a plan to establish a new framework to launch a new Clearfield trait

stack and implement a trait fee in lentils for the new platform. Support the

business team to launch hybrid wheat to ensure a robust IP framework can

be established to support the commercial launch

Create Your Own Chemistry: What We Offer You

Adding value to our customers begins with adding value to you. you@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you—the whole you—in all stages of your life and career. With you@BASF, you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.

BASF provides interesting and challenging learning and development opportunities to help you make the most of your talents and your job.


Formula for Success


  • BSc is required. Master’s degree in Business is preferred


  • Minimum 8 years in a related role

  • High level of technical, financial, and marketing comprehension for assigned portfolio, competitive products, and overall assigned market


  • Must have demonstrated initiative and ability to reach set objectives in past job roles

  • Must possess strong analytical skills, communicate effectively in both written and oral forms, excellent strategic and critical thinking

  • Proven management and leadership skills within the IP realm

  • Sound agronomic skills relative to seed and awareness of importance of seed and understanding of seed companies business.

Job: MARK - Marketing

Organization: N-APN/MK-Agricultural Solutions Canada-60000957

Title: Intellectual Property & Stewardship Brand Manager

Location: CAN-AB-Calgary

Requisition ID: 1900919