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BASF Market Insight Manager in Calgary, Alberta


At BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world’s leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation. We achieve this through our commitment to continuous improvement and operational excellence, which gives us the opportunity to set and deliver on ambitious, long-term goals.

We provide a challenging and rewarding work environment with a strong emphasis on process safety, as well as the safety of our employees and the communities we operate in and are always working to form the best team—especially from within, through an emphasis on lifelong learning and development. This allows for our employees to innovate and generate new ideas, put them into action, and gain insights from them to further advance our collective expertise.

And we are constantly striving to become an even better place to work. BASF has been recognized by Forbes Magazine as one of America’s Best Employers in 2017. We strongly support the spirit of collaboration through effectively involving team members and colleagues from other relevant units when developing and executing strategies and projects. Come join us on our journey to create solutions for a sustainable future!

Market Insight Manager - (1900927)

Where the Chemistry Happens

With experienced knowledge base of business and industry, the Market Insight Manager takes a lead role in developing, interpreting and communicating market and customer insight and data. The data identifies market growth opportunities for both crop protection and seed and enables effective strategic, tactical and operational insights, forecasting and decision making within the organization.

The Market Insight Manager is focused on developing and implementing the research plan, working primarily in co-operation with the Canadian Leadership Team, Marketing Team, Seeds Team, Customer Solutions (CST), Sales & Accounts Managers, Regional & Global Marketing, Research providers and other groups as required.

The ‘Marketing Analysts’ and ‘Market Intel Specialist’ reports into the ‘Market Insight Manager’


  • Coordinate the activities, manage and support the development of the

“Marketing Analysts” and “Market Intel Specialist”

Market and Customer Research:

  • Initiate and provide leadership to members of the Marketing, CST, Sales

and leadership team in on-going strategic dialogue which will support the

development of proprietary studies, analysis and recommendations.

  • Identify and prioritize research requirements based on knowledge of

business plans and industry trends / develop research plans and

individual studies with suppliers that provide timely and meaningful

information, competitor monitoring, identify market growth opportunities

and enable effective strategical, tactical and operational insights and

decision making within organization / develop and manage research plan

according to budget.

  • Manage relations with external market research providers / study pricing

/ legal agreements.

Insight & Intelligence:

  • Provide market data, competitor insight and analysis for internal

planning, including but not limited to, long term forecasting, go-to-

market, market updates and trends, new market and customer segment

opportunities customer insight, and sales team support

  • Special project support and insight for Director of Marketing, Vice

President & other leadership team members as required in areas such

as forecasting, Budgets, Competitor Intel and Executive discussions.

  • Communication and management of research and insight findings for

internal and external audiences, including business and customer

presentations, newsletter, and internal databases. Support of metrics

requiring market and customer insight and competitive intelligence

  • Act as liaison for all Canadian Research and Insight, collaborating with

and supporting research and insight requirements of Regional and Global


Long term planning:

  • Coordinate the development and execution of the long-term planning processes, such as 10 YR forecast and Budget.

  • Support local, Regional and Global with market outlook requests and presentation of long term forecasts.

  • Act as liaison and for all Canadian Trademark inquiries, both for both new and existing trademarks.

Create Your Own Chemistry: What We Offer You

Adding value to our customers begins with adding value to you. you@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you—the whole you—in all stages of your life and career. With you@BASF, you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.

BASF provides interesting and challenging learning and development opportunities to help you make the most of your talents and your job.

Formula for Success

  • B.Sc required.

  • Must have demonstrated strong analytical and communication skills, with the capability to work effectively with multiple stakeholders.

  • Excellent strategic and critical thinking, ability to work with minimal supervision and takes personal initiative to ensure stakeholder requirements are met.

  • Sound understanding of the Canadian agriculture market and the crop protection industry. (8 years industry experience is preferable)

Job: MARK - Marketing

Organization: N-APN/MK-Agricultural Solutions Canada-60000957

Title: Market Insight Manager

Location: CAN-AB-Calgary

Requisition ID: 1900927