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BASF Pulse & Cereal Market Manager in Calgary, Alberta


At BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world’s leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation. We achieve this through our commitment to continuous improvement and operational excellence, which gives us the opportunity to set and deliver on ambitious, long-term goals.

We provide a challenging and rewarding work environment with a strong emphasis on process safety, as well as the safety of our employees and the communities we operate in and are always working to form the best team—especially from within, through an emphasis on lifelong learning and development. This allows for our employees to innovate and generate new ideas, put them into action, and gain insights from them to further advance our collective expertise.

And we are constantly striving to become an even better place to work. BASF has been recognized by Forbes Magazine as one of America’s Best Employers in 2017. We strongly support the spirit of collaboration through effectively involving team members and colleagues from other relevant units when developing and executing strategies and projects. Come join us on our journey to create solutions for a sustainable future!

Pulse & Cereal Market Manager - (1900923)

Where the Chemistry Happens

The Pulse & Cereal Market Manager is focused on developing portfolio strategies (short to long-term) for the Canadian Pulse & Cereal markets. These strategies focus on optimizing profitability for BASF, identify growth opportunities and providing customer needs-based solutions.

  • Lead the development of a cross portfolio plan related to licensing negotiations

and supply agreements for Canada, as well as the life cycle management

responsibility (long range plan and post patent strategies) for Pulse & Cereal,

and the Indications (H, F, I, ST) within the crop

  • Provide input and leadership for your Market on commercial issues such as

market letters, incentive programming and overall market strategies

  • Coordination of Pulse & Cereal crop plans and mentoring of the Pulse & Cereal Brand Managers (ie. Herbicide and Fungicide brand managers); Provide leadership and management to Pulse & Cereal Brand Managers

  • Lead the Pulse & Cereal crop team to develop an annual crop solution plan

based on confirmed grower needs/trends utilizing advice, services and products

to achieve an annual POG budget while effectively directing an annual associated

ASP budget for content creation

  • Lead competitive insights related to Pulse & Cereal and execute together with

Technical Services Team on competitive positioning.

  • Develop Pulse & Cereal Strategy Plan that drives 10Y planning and resources,

link to and supervise Pulse & Cereal Crop/Indication Plans

Manage profitability of the Canadian Pulse & Cereal portfolio through market mix,

lifecycle management and accurate financial planning

  • Represent Canada on Global/Regional PLE (Product Launch Excellence;

Operational Readiness and/or Business Core) Teams to provide leadership and

direction for Pulse & Cereal to Field Biology, Regulatory, Operations, Finance

and BASF Management up to 3y prior to launch

  • Champion the Canadian Pulse & Cereal crop team to provide leadership and

direction to Field Biology, Regulatory, Operations, Finance and BASF

Management as it pertains to optimizing market opportunities for current and

future portfolio

  • Provide support to market program development and participate on Head Office

account customer strategies

  • Gain competitive insights and incorporate that information to help shape current

and future strategy

  • Interact with regional marketing to generate support and provide project

justification as appropriate to meet long range market objectives and support

current and future product offers

  • Coordinate and manage relationships with strategic National organizations and

associations essential to achieving Pulse & Cereal objectives

Create Your Own Chemistry: What We Offer You

Adding value to our customers begins with adding value to you. you@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you—the whole you—in all stages of your life and career. With you@BASF, you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.

BASF provides interesting and challenging learning and development opportunities to help you make the most of your talents and your job.


Formula for Success

  • BSc Degree is required. Master’s degree in business is preferred

  • Minimum 8 years in a related role

  • Minimum 8 years in a brand or crop equivalent management responsibility, preferably within the agricultural industry

  • High level of technical, financial, and marketing comprehension for assigned indications and portfolio, competitive products, and overall assigned market

  • Proven management and leadership skills

  • Sound understanding of high-level agronomy, growers and distributors for the crop protection industry related to Pulses and Cereals

Job: MARK - Marketing

Organization: N-APN/MK-Agricultural Solutions Canada-60000957

Title: Pulse & Cereal Market Manager

Location: CAN-AB-Calgary

Requisition ID: 1900923