BASF Veterans Jobs

Job Information

BASF Digital Marketing Manager (m/f/d) in Ludwigshafen, Germany

Job Field : IT / Information Management

Location : Ludwigshafen,DEU

Company : BASF SE

Job ID : EN58060210DIGI41

Ludwigshafen is the world's largest integrated chemical complex and home to BASF Group headquarters. Located in the heart of Europe's Rhine-Neckar metropolitan region, you will find this to be an attractive place for both work and leisure time.

Learn more about BASF SE at

What you can expect

BASF leads the digital transformation in chemicals. We create exciting customer experiences by using digital technologies to grow and to lead the race for efficiency.

As a Digital Marketing Manager you will take an active part in digitalization activities.

  • The focus is on BASF's home care and industrial & institutional cleaning business. We are the leading supplier for the detergents and cleaners industry and support our customers with innovative and sustainable solutions.

  • You will enrich the operational go-to-market approach with latest digital customer experience tools, for example leverage influencer marketing and add digital services into our offering (e.g. Blockchain solutions).

  • For the regional business management and regional marketing you will drive the digital automation by harvesting efficacy and efficiency gains.

  • You will integrate customers and consumers digitally into our value and innovation creation process.

  • A further task will be to make the marketing of digital performance measurable and take accountability for success and performance.

What we expect

  • You have a degree in economics or business administration and several years of professional experience in project management.

  • You have knowledge and skills relating to marketing processes, communications and marketing strategy.

  • With the MS Office programs, CRM-systems and content management you work routinely. Experience with is a plus.

  • You can demonstrate your pronounced communication skills in English.

  • You also enjoy working as part of an international team, and you have highly developed analytical skills and a pronounced focus on service and customers.

We offer

  • Responsibility from day one in a challenging work environment and "on-the-job" training as part of a committed team.

  • Support of all employees by using different measures to ensure the balance of professional and private life.

  • Competitive compensation including attractive benefits as well as excellent career opportunities in an international company.

  • This role can be performed either part-time or full-time.