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BASF Brand Manager – Corn, Soybean, & Horticulture in Mississauga, Ontario


At BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world’s leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation. We achieve this through our commitment to continuous improvement and operational excellence, which gives us the opportunity to set and deliver on ambitious, long-term goals.

We provide a challenging and rewarding work environment with a strong emphasis on process safety, as well as the safety of our employees and the communities we operate in and are always working to form the best team—especially from within, through an emphasis on lifelong learning and development. This allows for our employees to innovate and generate new ideas, put them into action, and gain insights from them to further advance our collective expertise.

And we are constantly striving to become an even better place to work. BASF has been recognized by Forbes Magazine as one of America’s Best Employers in 2017. We strongly support the spirit of collaboration through effectively involving team members and colleagues from other relevant units when developing and executing strategies and projects. Come join us on our journey to create solutions for a sustainable future!

Brand Manager - Corn, Soybean, & Horticulture - (1900905)

Where the Chemistry Happens

The Brand Manager – Corn, Soybean, & Horticulture (Hort) is responsible for the Corn, Soybean, & Horticulture brand strategy as it relates to the overall crop solution campaign, ensuring the annual product-on-ground (POG) budget/s are achieved as well as managing the associated advertising, sales and promotion (ASP) budget.

  • Lead the development of all Corn, Soybean, & Horticulture brands as part of the overall Corn, Soybean, & Horticulture crop solutions by working closely with Corn, Soybean, & Horticulture Market Manager, Technical Service, Sales, and Customer Service Team (CST) to implement an effective campaign for growers, retailers, and retail agronomists

  • Develop annual Brand Strategy, linked to annual overall Corn, Soybean, & Horticulture crop solution plan, based on confirmed grower needs/trends utilizing advice, services and products to achieve an annual POG budget while effectively directing an annual associated ASP budget for content creation

  • Support the Senior Brand Manager – Insecticides in managing the profitability of the Corn/Soy/Hort Insecticide portfolio through market mix, lifecycle management, competitive insights, and accurate financial planning that drives 10Y planning and resources

  • Brand champion for Corn/Soy/Hort Insecticides, ensuring a consistent brand

positioning across the crop by working with other Crop Managers and Corn, Soybean, & Horticulture Market Manager.

  • Align Corn, Soybean, & Horticulture brands to the overall crop solution campaign with the overall

go-to-market strategy of BASF Canada, be involved with the product launch excellence (PLE) process at submission on assigned brands, and work closely with the Senior Brand Manager – Insecticides to set annual financial and accrual budgets as well as long-term forecasts

  • Participate in the coordination, communication and integration of the Corn, Soybean, & Horticulture Crop Solution campaign internally with Sales, CST and Marketing as well as externally with Channel partners as assigned

  • Work closely with Corn, Soybean, & Horticulture Market Manager and CST team to support the annual financial and accrual budget development as well as providing input into long-term forecasting and planning

  • Provide support to market program development and participate on Head Office account customer strategies. Interaction with regional marketing to generate support and provide project justification as appropriate to meet long range market objectives and support current and future product offers

Create Your Own Chemistry: What We Offer You

Adding value to our customers begins with adding value to you. you@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you—the whole you—in all stages of your life and career. With you@BASF, you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.

BASF provides interesting and challenging learning and development opportunities to help you make the most of your talents and your job.

Formula for Success

  • BSc in Business/Marketing or Agriculture

  • Minimum 5 years in sales and / or a marketing-support role, preferably within the agricultural industry

  • Sound understanding of marketing, sales and customer relationship management

  • An understanding of growers, distributors and agronomy for the crop protection industry

  • Must possess strong analytical and critical thinking skills as well as a proven record of achieving goals

  • Strong interpersonal skills including listening, presenting, writing, team work and the ability to lead a team

  • Proficient with Microsoft Office

  • Ability to travel across Canada

Job: MARK - Marketing

Organization: N-APN/MK-Agricultural Solutions Canada-60000957

Title: Brand Manager – Corn, Soybean, & Horticulture

Location: CAN-ON-Mississauga

Requisition ID: 1900905